Looking to create a VJ community for Warp to use as promotion in video podcasts, I thought that I would post up a cross section of their music videos to demonstrate the production value and innovation they put into their promotion and visual development.
The idea of creating a site on which people can upload video loops that get voted to be kept or get deleted (community quality control) was born from Warp's understanding that good visuals are good promotion. The second part of the idea is that the best loops can be mixed (along with Warp artist music) into a free video podcast to act as promotion for the label and artists alike.
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