Fabric nightclub in London is the epitome of club culture and forward thinking art direction in the sector. Their promotions and label releases are produced in collaboration with design studios and artists - each producing a series of ten images to be used then changing studio or artist. This collaboration keeps the brand fresh and cutting edge. Back home I have somewhat of a collection of their flyer/posters but unfortunately they are pretty hard to find on the internet. I've emailed Fabric's head graphic designer and press officer asking if the could send me some images or provide me with a list of collaborators to help my search. Either that or send me some ace posters! Hehe. I have managed to find a couple of good example for now however.
The first are a studio by the name of Village Green. The only pictures on their site show the range they have produced for Fabric Live (Fri) & fabric (Sat). You will see that they have been given full art direction for the promo poster series and accompanying label releases. I love the format of their promotional flyers, when folded up they are A6 flyer size and unfolded they are A3 with a blank poster on one side (collectable) and lineup on the opposite.
It's important to mention that both Friday & Saturday nights have their own art direction and that Village Green have designed this direction for fabric a couple of times (hence the variety of art directions below).
It's important to mention that both Friday & Saturday nights have their own art direction and that Village Green have designed this direction for fabric a couple of times (hence the variety of art directions below).
Village Green
Another series for Fabric by illustrator Gary Milne below. These show the original artwork and artwork with added lineup. Again very desirable and collectable but totally different to the art direction of Village Green.
Gary MilneTo see the collaborative series element of their releases visit their shop and look at the covers of the albums in their catelogue. You'll see designs from above on the front of some.














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