Designed by Village Green, these flyers for the London nightclub Matter are very similar to the concept for the Farbric flyers, folded poster with a design on the front and design + lineup on the reverse. The only difference being a change in art direction from month to month and the format of the paper, which in my opinion works to add uniqueness. With the direction changing from month to month their is a lack of unity to the series but each retains the brand values through the use of logo, type, abstract artwork and the format of poster flyer. The key seems to be to create striking abstract graphical images. Format is something I should definitely explore for this project as it can add to identity and brand recognition.
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