Manchester studio Yolo deal with all promotion for the nightclub Sankeys. Strong identity in the logo is carried across the designs but the art direction changes depending on the club night and music genre. Very different to how Fabric operates, which has a standard Friday and Saturday 'sound'. Sankeys promotion is less of a whole, more broken down into club nights and genres. I would hope to create an all encompassing identity and direction like Fabric for this brief as opposed to simply advertising club nights. I think it would be more of a challenge and it appeals to my art direction aspirations.
Folded poster front:
Folded poster back:
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