Whilst looking at large format newspaper design for the LCA newsletter Design Team brief I came across some very clever adds designed by the Indian agency Leo Burnett Mumbai.
The concept for the series is that highlighters highlight important parts of a story. Here they do more than that - if you read what's been highlighted you get another story altogether. The highlighted copy on the posters not only makes the portrait of the subject but provides the reader with a condensed biography of each person. A nightmare for the copywriter I'm sure but it is a seriously impressive piece of design / advertising. Very clever indeed.
The series has given me some ideas for overprinting a one colour image onto my LCA newsletter design.
Click on each to enlarge and read the copy.
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